Dataclysm: Who We Are (When We Think No One’s Looking) by Christian Rudder Facebook, Twitter, Instagram, can these social media engines really tell us something significant about race, dating, and sexuality? In his new book, Dataclysm, OkCupid founder Christian Rudder sets aside the notion that only larger polls such as the Gallup Poll can adequately express cultural and social data. Instead, Christian looks at social media outlets like Facebook, that run the gamut from rich to poor, black to Asian. He writes, “More than 1 out of every 3 Americans access Facebook every day. The site has 1.3 billion accounts worldwide. Given that roughly a quarter of the world is under age fourteen, that means that something like 25 percent of adults on Earth have a Facebook account (20).” If this proliferation of Facebook usage accounts for much of what our culture dee...